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Hero

Author: 
Cristian Varela
Promotion: 
2016
Study: 
Postgraduate in Packaging Design and Strategy (only in spanish)

 

HERO is the new packaging design for the PROJECT ARA of Google, a modular smartphone, which will allow the users to change non-functioning modules or update the modules individually whenever innovations come up, giving longer life cycles and reducing the contamination produced by the electronic trash.

The design of the modules and the packaging is based on the different characteristics and superheroes powers, in order to give HERO the concept of ‘super smartphone’.