Gemma Mier Cervantes, industrial design engineer graduated in Master's Degree in Design and Communication at ELISAVA, presented at the end of July her Final Degree Project developing the packaging and concept of a new product for GB Foods (Gallina Blanca).
The project, supervised by Cristina Taverner, started in January 2016 with the proposal of the initial briefing made by the company and the signing of a confidentiality agreement.
"The creation process had a lot of ups and downs," said Gemma. "Some days I progressed in leaps and bounds, other days I couldn't find the essence that the project needed. The key was to think about every detail and, above all, to think about the user of the product. I wanted to do a personal project, which had values such as the sensitivity, the approach to the user and playing with the project narrative."
Together with the advice of Cristina Taverner, Gemma Mier got GB Foods buy her project, recognizing her dedication and the creation of a solid and moving concept that totally captivated the jury on the final degree project presentation day.
Nowadays, Gemma Mier Cervantes works as a graphic designer in PickASO, a leading agency in Digital Marketing and App Store Optimization. She works side by side with important customers like Verse, ABA English, Infojobs, Yudonpay, LaCaixa or Bershka.