He graduated in design by Eina School and combines his professional career in a brand visual identity consultancy with teaching and research activity.
Within the professional field, he has more than 25 years of experience in the consultancy of graphic design in services and great consumption fields.
Within the academic field, he has been a professor in several schools. He currently is the Head of the Graphic Area, professor in the Degree in Design and in the Master in Packaging design at ELISAVA.
Within the research field, he is a PhD student at Southampton University in a project that evaluates the mimetic behaviours of the corporate visual identity of products, companies and institutions.