‘Decoding: Zoom in Design’ was an exhibition on the initial research activity of ELISAVA Research, in which the visitor got to know the creative processes and competences related to design, as well as its methodological language through a physical itinerary. The visit to the exhibition turned into a creative process that everyone could experience in first person.
The narrative of the exhibiting space was presented through several research elements: the design ontology; the design process; the creative competences; the Master in Creative Process –which is taught at ELISAVA and has been created in collaboration with ElBulliFoundation and Ferran Adrià–; design as the prime driver of disruptive technologies; and the capturing of what’s imperceptible. Finally, the exhibition complements with a series of projects of ELISAVA students that exemplify this methodology.
‘Decoding: Zoom in Design’ means another stretch in the research started by ELISAVA Research with the aim to deal with the scale and lens with which we measure and look at design.