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Master in Branding

Basic data

Degree

Master’s Degree in Branding, degree awarded by Pompeu Fabra University (UPF) and ELISAVA Barcelona School of Design and Engineering

Direction

Jordi Belil
Mercedes Espinós

ECTS Credits

60

Duration

From September to July.
Monday, Tuesday and Thursday.
From 5 p.m. to 9.15 p.m.

Language

Spanish. Some sessions may be in English.

Price

Year 2018-2019: 9.400 € (plus 500 € in concept of registration fee)

Admission requirements

• Graduates in branding, marketing, design and communication, etc.
• High level of Spanish
• Proven professional experience
• Submission of a portfolio.
• Cover letter

Presentation

What is the power of a brand in the 21st century? How can we build solid brands in a changing society like the current one?

Every company or institution that offers a product or service has a brand with which it operates in its environment. The dimension of this brand and its projection can be variable but, in any case, the global management of the brand is a key factor of success in an increasingly globalized and competitive environment.

At a time when the quality of products and services and their costs are not enough reason for differentiation, branding becomes a key element, both of companies and institutions, in the development of a powerful strategy to distinguish itself. The main objectives of a brand are to obtain recognition and position itself. Whether from the public sector or from the private sector, properly managing a brand is essential for those who want to grow and acquire solidity, but also for those who, from a more solid position, seek to maintain leadership in their sector.

Branding refers to the complex process of building the brand through the strategic disposition of a set of assets directly or indirectly linked to the commitment, identity and experience of an organization.

Máster en Branding

Objectives

  • Achieve a global and strategic view of the branding world based on real business cases from different sectors, introduced by their own authors and/or the same companies.
  • Provide the theoretical and conceptual instruments to be able to develop a complete brand building process and innovation through branding.
  • Put into practice the knowledge acquired through the approach and the development of specific micro projects and a global project of innovation through branding.
  • Have resources to know the complexity and the environment in which a product or service operates in order to carry out a strategic project that allows to implement the design of a brand.

 

Competences

The students participating in this program will develop their analytical, strategic and creative thinking skills, as well as the practical skills of the complete brand creation process: strategy, identity and brand experience.

They will learn:

  • The most current concepts on brand creation and brand management.
  • The processes and the keys to develop a brand strategy: Brand personality, values and positioning.
  • The processes and the keys to develop a Brand Identity in accordance with the Brand Strategy: Naming, Visual Identity, Sensory Identity.
  • The processes and the keys to develop a complete and global Brand Experience in accordance with the Brand Strategy.
  • The keys for the branding professional, in the different roles, responsibilities and collaborations that he can play in the brand creation and management process.

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